Big success of the Application Store by Apple, has established scalability of the mobile applications and exhibited that most superior applications provide potential of generating huge revenues. Therefore, many Telecom jumbos have started offering devoted application stores to their users. There are around 2 million applications currently accessible for the communications, multimedia, games, travel, productivity, and utility purposes.
In the year 2009, around 6.4 billion apps including free, ad-supported, and paid, were downloaded worldwide from the native or on-deck as well as third-party or off-deck app stores, producing revenues of around $ 4.5 billion in 2009. The Apple, having around 2.5 billion apps downloaded, has dominated the 2009 applications market. Although, new players including Google, RIM, and Nokia are entering rapidly into the application’s market space because of increasing activity as well as usability of the Smartphone devices that further boosts market of the mobile applications. As estimated, the market of mobile applications worldwide is anticipated to be value of $ 25 billion in the year 2015, with growth of 29.6 % from the time period of 2010 – 2015. General mobile application categories include Books, Business & Finance, Entertainment, Games, Lifestyle, Navigation, Productivity, Social Networking, Travel, Utilities, and Others .
Increasing Need of Business Apps
The social networking and mobile gaming apps are having steady growth till now, however, in the year 2012, different kinds of business apps can rule, as per different market analysts. The Businessmen are relying on different Smartphones for saving their valuable time. They also require multitasking as well as organize the business while traveling. The need of different business apps is very high. Total downloads of business app is anticipated to rise substantially this year having ample revenue expected from development process.
Specific Apps for the Mobile Payment
The mobile users are using mobile devices to make payments as well as services including Mobile Wallet, which are getting more and more importance. Mobile payment is beating the conventional credit/debit cards. Today, banks are providing the beta mobile payment alternatives that are anticipated to extend across the globe.
Mobile Customer Rules
Millions of mobile apps are there in different categories. It is really tough to get your app noticed in the market. The approach of making app noticeable might be specific with itself too. App could promote itself like an engaging, usable, and unusual multi tasking user. Mobile marketing might gain the steam soon for pulling the viewers’ intention for specific apps that are marketed.
Emanation of the Cloud Computing
Cloud computing is getting so much attraction because nearly all kinds of companies are selecting for the cloud-related services. The trend might reflect in development arena of mobile app too because there might be requirement of the cloud-based application suppliers as well as cloud sync suppliers for mobile also.
Development of Location-Based Apps
Location-based, social networking and content sharing apps through mobile are in its peak trend. The social networking tools for monitoring are trending in the companies that desire to monitor the product and brand reach. The marketing is having the whole new significance with the assessment of behavior of the consumer, interest-specified mobile ads, and mobile product surveys.
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